While the video (and following) explains why I crafted this portfolio, I thought it might be insightful to share my thought process behind the page layout. My actual work for a project ends up being shown on the top page, while the corresponding lower page lists the title, project location, date, brief statement, gear, and software used in completing the project. I chose to do so because most people are only usually interested in the work itself rather than reading about the details; however including some background information shows intentionality, and its positioning on the lower page is kept consistent throughout the entire portfolio. An example of the page layout can be viewed here (PDF stored in dropbox): http://goo.gl/GZymxv
Pictures of the completed portfolio housing to be uploaded soon.
Every creative seeks to weave their identity into their work, regardless of what medium or what process is involved.
As I planned out the construction of my portfolio, I became convinced that everything about a portfolio should express much more than an individuals’ set of skills. It should also represent ideas, personality, interests, and character. Creativity should absolutely be evident from the very moment you had someone a physical sample of your work. I believe that just as marketers use packaging to indicate a product’s value, the exterior housing of a portfolio reflects the content’s worth and acts as yet another canvas for the designer.
As I began the design for my portfolio housing, I knew I wanted to incorporate my passion for woodworking. However, I wanted to avoid a design that seemed intimidating or confusing. Eventually, I decided to emulate a MacBook Pro for a few reasons, first because of its symbolism, as Apples are widely used in the community of artists and designers. Second, I wanted the act of opening the portfolio to be intuitive, and a design with this resemblance would ideally help establish familiarity with the viewer. Additionally, this design would act as a self supported stand for showcasing my work, and would display it at familiar viewing angles.
With these goals in mind, I began the physical construction with my dad. I also collaborated with an operator of a CNC router to merge precise digital elements with physical, tactile output.
This project offered me opportunities to complete multiple project facets, from project management, digital planning, shooting, and editing, to the physical wood craftsmanship and finish work. And while there’s certainly room for improvement in every area, this project really serves as a snapshot showing my passion, work, and curiosity with different creative skill sets.
Canon 5D Mark III
Nikon 50mm f/1.8 AI
Canon EF 100mm f/2.8 USM
Canon EF 28mm f/1.8 USM
Tiffen 77mm Variable ND Filter
Konova K5 120-inch slider
ePhoto 500-LED panel (x2)